El día de los niños/El día de los libros: a celebration of children, families, and reading is held annually on April 30. The celebration emphasizes the importance of advocating literacy for every child regardless of linguistic and cultural background. Through a $50,000 grant from the W.K. Kellogg Foundation, the Association for Library Service for Children (ALSC) expects to increase public awareness of the event in libraries throughout the country. ALSC is collaborating on this effort with the National Association to Promote Library and Information Services to Latinos and the Spanish Speaking (REFORMA). At the end of March 2002, El día de los niños/El día de los libros brochures were mailed to all members of ALSC, REFORMA, and the National Association for Bilingual Education (NABE). The brochure, aimed at parents, features a booklist by and about Latinos and tips on how, when, and why to read to very young children. See brochures and other materials at the ALA ALSC website at: http://www.ala.org/alsc/eldia.html