LIBR 283
Marketing of Information Products and Services
Summer 2003

Sue Alman
salman@mail.sis.pitt.edu

 

 

  

GREENSHEET

LIBR 283. Marketing of Information Products and Services
Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.
Prerequisites: none

Course Description

In this time of decreased funding, information professionals need to become highly visible in order to compete for their market share and available funds. Information managers will be called upon to generate revenue and effectively market their product. This course will introduce students to the variety of marketing techniques that are employed in all types of successful organizations. It will also teach students how to conduct a community analysis to determine the needs of the potential users and to develop a marketing plan for their organization. Students will be able to tailor the projects to their individual specialization (public, academic, special, archives, school).

Marketing of Information Products and Services has been designed to emphasize techniques that have been used with success in all types of libraries, archives, and information centers. Students will have an opportunity to develop a marketing plan and work on easy-to-implement public relations ideas.

Other issues will include public relations, customer service, and development.

Course Goal

This course will provide students with a basic understanding of marketing and public relations techniques for non-profit organizations.


Relationship of the course to the School's goals and objectives

This course supports the SLIS teaching goal by teaching students the major theories and current practice in management and advocacy. The concepts of strategic planning, environmental scanning, and developing a market plan are essential components of marketing library resources and services.


Blackboard:

This course will become available on Blackboard on June 1, 2003.

The course will conducted using Blackboard from June 1 – July 30. There is a REQUIRED one-day on-campus meeting.

Fullerton Campus – August 6
San Jose Campus - August 7


Required Texts:

None

Recommended texts

Weingand, Darlene E. Future-Driven Library Marketing.
American Library Association. Chicago: 1997.

Walters, Suzanne. Marketing. Neal-Schuman Publishers. New York: 1992.

Weingand, Darlene E. Customer Service Excellence: A Concise Guide for
Librarians. American Library Association. Chicago: 1997.

Jacob, M.E.L. Strategic Planning: A How-To-Do-It Manual for Librarians.
Neal-Schuman Publishers. New York: 1990.


Course requirements (papers, exams, fieldwork, etc.)

Web Site Critiques (10%)

Collection of Marketing Materials (10%)

Personal Portfolio (15%)

Marketing Assessment and Plan Development (40%)

Annotated Bibliography (25%)


Grading

A
95-100
A-
90-94
B+
87-89
B
84-86
B-
80-83
C+ 77-79
C
74-76
C-
70-73
F Below 69




 

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It was last updated on May 5, 2003