LIBR 283-01
Marketing of Information Products and Services
SUmmer 2005 (June 1 - July 15)

Instructor: Dr. Sue Alman
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Textbooks | Course Requirements | Assignments | Grading

Course Description

LIBR 283. Marketing of Information Products and Services
Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.
Prerequisites: none

In this time of decreased funding, information professionals need to become highly visible in order to compete for their market share and available funds. Information managers will be called upon to generate revenue and effectively market their product. This course will introduce students to the variety of marketing techniques that are employed in all types of successful organizations. It will also teach students how to conduct a community analysis to determine the needs of the potential users and to develop a marketing plan for their organization. Students will be able to tailor the projects to their individual specialization (public, academic, special, archives, school).

Marketing of Information Products and Services has been designed to emphasize techniques that have been used with success in all types of libraries, archives, and information centers. Students will have an opportunity to develop a marketing plan and work on easy-to-implement public relations ideas.

Other issues will include public relations, customer service, and development.

Course Goal

This course will provide students with a basic understanding of marketing and public relations techniques for non-profit organizations.

Relationship of the course to the School's goals and objectives
Teaching students the major theories, important principles, and current practice in the following areas:

• One or more specialized aspects of information management;
• Advocacy and leadership for citizen access to information and knowledge resources; and
• Other relevant disciplines.

The material covered in the Marketing of Information Products and Services course gives students the opportunity to explore the topic by developing projects. These experiences enable them to gain expertise in this area and prepare them to make contributions to their library in the planning and marketing of library products and services

Textbooks

Required Texts
There are no required texts for this course. A bibliography of recommended readings will be distributed in the class.

Recommended texts
Walters, Suzanne. Library Marketing that works. Neal-Schumann Publishers, New York, 2004.

Weingand, Darlene E. Future-Driven Library Marketing. American Library Association. Chicago: 1997.

Walters, Suzanne. Marketing. Neal-Schuman Publishers. New York: 1992.

Weingand, Darlene E. Customer Service Excellence: A Concise Guide for Librarians. American Library Association. Chicago: 1997.

Jacob, M.E.L. Strategic Planning: A How-To-Do-It Manual for Librarians. Neal-Schuman Publishers. New York: 1990.

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Course Requirements

Blackboard
The course will conducted using Blackboard from June 1 – July 15.

Reasonable Accommodation of Disabilities
Students who need accommodation due to a disability must register with SJSU's Disability Resource Center (DRC) during the first three weeks of the semester. The Center will work with the students to determine the disability, document it, and determine the services and accommodations necessary for student success. Then, the DRC will contact the faculty member to determine the types of consideration necessary.

Students attending the Fullerton campus should first contact the Disability Resource Center in San Jose since they are SJSU students. The DRC will then direct the students to supporting resources on the Fullerton campus.

The DRC Web site: http://www.drc.sjsu.edu/

Academic Integrity
Read the SJSU Academic Integrity Policy
http://www2.sjsu.edu/senate/S04-12.pdf

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Assignments

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Grading

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