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Home | Course Web Pages | Summer 2006 | LIBR 283-01 Greensheet

LIBR 283-01
Marketing of Information Products and Services
Summer 2006 Greensheet

Sue Alman
E-mail

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Greensheet Links Required Text and Readings Course Requirements

Resources Blackboard Blackboard Tutorials

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Students must self-enroll for this course on Blackboard. You will be required to use a password access code, which I will provide on the MySJSU Messaging system on May 31st.

Course Description

Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.

Prerequisites: none

In this time of decreased funding, information professionals need to become highly visible in order to compete for their market share and available funds. Information managers will be called upon to generate revenue and effectively market their product. This course will introduce students to the variety of marketing techniques that are employed in all types of successful organizations. It will also teach students how to conduct a community analysis to determine the needs of the potential users and to develop a marketing plan for their organization. Students will be able to tailor the projects to their individual specialization (public, academic, special, archives, school).

Marketing of Information Products and Services has been designed to emphasize techniques that have been used with success in all types of libraries, archives, and information centers. Students will have an opportunity to develop a marketing plan and work on easy-to-implement public relations ideas.

Other issues will include public relations, customer service, and development.

Course Objectives

This course will provide students with a basic understanding of marketing and public relations techniques for non-profit organizations.

This course supports the following SLIS objectives:

Teaching students the major theories, important principles, and current practice in the following areas:

• One or more specialized aspects of information management;
• Advocacy and leadership for citizen access to information and knowledge resources; and
• Other relevant disciplines.

The material covered in the Marketing of Information Products and Services course gives students the opportunity to explore the topic by developing projects. These experiences enable them to gain expertise in this area and prepare them to make contributions to their library in the planning and marketing of library products and services

Required Text and Readings

Required Texts
None

Recommended Texts

• Walters, Suzanne. Library Marketing that works. Neal-Schumann Publishers, New York, 2004.
• Weingand, Darlene E. Future-Driven Library Marketing. American Library Association. Chicago: 1997.
• Walters, Suzanne. Marketing. Neal-Schuman Publishers. New York: 1992.
• Weingand, Darlene E. Customer Service Excellence: A Concise Guide for Librarians. American Library Association. Chicago: 1997.
• Jacob, M.E.L. Strategic Planning: A How-To-Do-It Manual for Librarians. Neal-Schuman Publishers. New York: 1990.

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Course Requirements

Blackboard
The course will conducted using Blackboard from June 1 - July 15.

Class Location & Meeting Schedule
Totally online (June 1 - July 15).

Assignments and Grading Percentages
The assignments will contribute toward your final grade as follows:

Collection of Marketing Materials	15%
Personal Portfolio	15%
Marketing Assessment and Plan Development	40%
Annotated Bibliography	30%

Grading Scale
Final grades will be based on the following grading scale established for graduate students by San José State University:

97-100	A
94-96	A-
91-93	B+
88-90	B
85-87	B-
82-84	C+
79-81	C
76-78	C-
73-75	D+

Academic Integrity
Read the SJSU Academic Integrity Policy at
http://www2.sjsu.edu/senate/S04-12.pdf

Reasonable Accommodation of Disabilities
If you need course adaptations or accommodations because of a disability, please e-mail me as soon as possible. Presidential Directive 97-03 requires that students with disabilities register with the Disability Resource Center (DRC) to establish record of their disability.

No matter where students reside, they should contact the SJSU DRC to register. The DRC Web site: http://www.drc.sjsu.edu/

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