LIBR 283-10
Marketing of Information Products and Services
Summer 2007 Greensheet
Sue Alman
E-mail
| Greensheet Links Textbooks and Readings Course Requirements |
Resources Blackboard Blackboard Tutorials SLIS e-Bookstore |
Students must self-enroll for this course on Blackboard. You will be required to use a password access code, which I will provide on the MySJSU Messaging system.
Course Description
Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.
Prerequisites: none
In this time of decreased funding, information professionals need to become highly visible in order to compete for their market share and available funds. Information managers will be called upon to generate revenue and effectively market their product. This course will introduce students to the variety of marketing techniques that are employed in all types of successful organizations. It will also teach students how to conduct a community analysis to determine the needs of the potential users and to develop a marketing plan for their organization. Students will be able to tailor the projects to their individual specialization (public, academic, special, archives, school).
Marketing of Information Products and Services has been designed to emphasize techniques that have been used with success in all types of libraries, archives, and information centers. Students will have an opportunity to develop a marketing plan and work on easy-to-implement public relations ideas.
Other issues will include public relations, customer service, and development.
Course Objectives
This course will provide students with a basic understanding of marketing and public relations techniques for non-profit organizations.
LIBR 283 supports the following SLIS Core Competencies:
- apply the fundamental principles of planning, management and marketing/advocacy;
- use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
- demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;
- evaluate programs and services on specified criteria.
In addition, this section supports the following SLIS Core Competencies:
- contribute to the cultural, economic, educational and social well-being of our communities.
The material covered in the Marketing of Information Products and Services course gives students the opportunity to explore the topic by developing projects. These experiences enable them to gain expertise in this area and prepare them to make contributions to their library in the planning and marketing of library products and services
Textbooks and Readings
Required Texts
None
Recommended texts
- Walters, Suzanne. Library Marketing that works.
Neal-Schumann Publishers, New York, 2004. - Weingand, Darlene E. Future-Driven Library Marketing.
American Library Association. Chicago: 1997. - Walters, Suzanne. Marketing. Neal-Schuman Publishers. New York: 1992.
- Weingand, Darlene E. Customer Service Excellence: A Concise Guide for
Librarians. American Library Association. Chicago: 1997. - Jacob, M.E.L. Strategic Planning: A How-To-Do-It Manual for Librarians.
Neal-Schuman Publishers. New York: 1990.
Go to SLIS e-Bookstore.
Course Requirements
Blackboard
The course will be conducted using Blackboard from June 4 – August 6.
Class Location & Meeting Schedule
Totally online (June 4 – August 6). There will be OPTIONAL Elluminate sessions as needed. Dates and times will be discussed by the instructor and students.
Assignments and Grading Percentages
The assignments will contribute toward your final grade as follows:
| Collection of Marketing Materials | 15% |
| Personal Portfolio | 15% |
| Marketing Assessment and Plan Development | 30% |
| Annotated Bibliography | 30% |
| Enthusiastic Participant in Class Discussions | 10% |
Grading Scale
The standard SJSU SLIS Grading Scale is utilized for all SLIS courses:
| 97-100 | A |
| 94-96 | A- |
| 91-93 | B+ |
| 88-90 | B |
| 85-87 | B- |
| 82-84 | C+ |
| 79-81 | C |
| 76-78 | C- |
| 73-75 | D+ |
| 70-72 | D |
| 67-69 | D- |
| Below 67 | F |
Academic Integrity
Your own commitment to learning, as evidenced by your enrollment at San José State University, and the University's Academic Integrity Policy requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the Office of Student Conduct and Ethical Development. The policy on academic integrity can be found at http://sa.sjsu.edu/student_conduct.
Reasonable Accommodation of Disabilities
If you need course adaptations or accommodations because of a disability,
please e-mail me as soon as possible. Presidential Directive 97-03 requires
that students with disabilities register with the Disability Resource Center
(DRC) to establish record of their disability.
No matter where students reside, they should contact the SJSU DRC to register. The DRC Web site: http://www.drc.sjsu.edu/
One Washington Square - San José, California USA, 95192-0029
Phone: 408-924-2490
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