LIBR 283-01
Marketing of Information Products and Services
Summer 2008 Greensheet
Sue Alman
E-mail
| Greensheet Links Textbooks and Readings Course Requirements |
Resources Blackboard Blackboard Tutorials SLIS eBookstore |
Students must self-enroll for this course on Blackboard. You will be required to use a password access code, which I will provide on the MySJSU Messaging system.
Course Description
Applications of marketing concepts to library and information services. Market analysis, use surveys, market targeting and introduction of services will be featured.
Prerequisites: none
In this time of decreased funding, information professionals need to become highly visible in order to compete for their market share and available funds. Information managers will be called upon to generate revenue and effectively market their product. This course will introduce students to the variety of marketing techniques that are employed in all types of successful organizations. It will also teach students how to conduct a community analysis to determine the needs of the potential users and to develop a marketing plan for their organization. Students will be able to tailor the projects to their individual specialization (public, academic, special, archives, school).
Marketing of Information Products and Services has been designed to emphasize techniques that have been used with success in all types of libraries, archives, and information centers. Students will have an opportunity to develop a marketing plan and work on easy-to-implement public relations ideas.
Other issues will include public relations, customer service, and development.
Course Objectives
This course will provide students with a basic understanding of marketing and public relations techniques for non-profit organizations.
The material covered in the Marketing of Information Products and Services course gives students the opportunity to explore the topic by developing projects. These experiences enable them to gain expertise in this area and prepare them to make contributions to their library in the planning and marketing of library products and services
LIBR 283 supports the following SLIS Core Competencies:
- apply the fundamental principles of planning, management and marketing/advocacy;
- use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
- demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;
- evaluate programs and services on specified criteria.
Textbooks and Readings
Required Texts
- Alman, Susan Webreck. (2007) Crash Course in Marketing for Libraries. Westport, CT: Libraries Unlimited. ISBN13: 9781591584308 ISBN10: 1591584302 (May be ordered online for $30.00 @ http://lu.com/showbook.cfm?isbn=9781591584308)
Recommended texts
- Walters, Suzanne. Library Marketing that works.
Neal-Schumann Publishers, New York, 2004. - Weingand, Darlene E. Future-Driven Library Marketing.
American Library Association. Chicago: 1997. - Walters, Suzanne. Marketing. Neal-Schuman Publishers. New York: 1992.
- Weingand, Darlene E. Customer Service Excellence: A Concise Guide for
Librarians. American Library Association. Chicago: 1997. - Jacob, M.E.L. Strategic Planning: A How-To-Do-It Manual for Librarians.
Neal-Schuman Publishers. New York: 1990.
Go to SLIS eBookstore.
Course Requirements
Blackboard
The course will conducted using Blackboard from June 2 – August 8.
Assignments and Grading Percentages
The assignments will contribute toward your final grade as follows:
| John Cotton Dana | 5% |
| Collection of Marketing Materials | 10% |
| Personal Portfolio | 15% |
| Marketing Assessment and Plan Development | 30% |
| Marketing Presentation | 30% |
| Enthusiastic Participant in Class Discussions | 10% |
Grading Scale
The standard SJSU SLIS Grading Scale is utilized for all SLIS courses:
| 97-100 | A |
| 94-96 | A- |
| 91-93 | B+ |
| 88-90 | B |
| 85-87 | B- |
| 82-84 | C+ |
| 79-81 | C |
| 76-78 | C- |
| 73-75 | D+ |
| 70-72 | D |
| 67-69 | D- |
| Below 67 | F |
In order to provide consistent guidelines for assessment for graduate level work in the School, these terms are applied to letter grades:
- C represents Adequate work; a grade of "C" counts for credit for the course;
- B represents Good work; a grade of "B" clearly meets the standards for graduate level work;
- A represents Exceptional work; a grade of "A" will be assigned for outstanding work only.
Students are advised that it is their responsibility to maintain a Grade Point Average (GPA) of 3.0.
Academic Integrity
Your own commitment to learning, as evidenced by your enrollment at San José State University, and the University's Academic Integrity Policy requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the Office of Student Conduct and Ethical Development. The policy on academic integrity can be found at http://sa.sjsu.edu/student_conduct.
Reasonable Accommodation of Disabilities
If you need course adaptations or accommodations because of a disability,
please e-mail me as soon as possible. Presidential Directive 97-03 requires
that students with disabilities register with the Disability Resource Center
(DRC) to establish record of their disability.
No matter where students reside, they should contact the SJSU DRC to register. The DRC Web site: http://www.drc.sjsu.edu/
One Washington Square - San José, California USA, 95192-0029
Phone: 408-924-2490
Contact the webmaster
