LIBR 283 |
Dr. Christie Koontz |
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GREENSHEETCourse Description The purpose of this course is to provide (you) the motivated audience of students with the concepts, techniques and illustrations needed to develop first-rate nonprofit marketing skills. These skills will facilitate strategic planning that is cost effective and customer centered in its approach.
Course Objectives The course is designed to offer you the opportunity to:
Goals:
Objectives:
Required Text The required text for this course is Strategic Marketing for Non-Profit Organizations 6th edition, Prentice Hall (2003) by Alan Andreasen and Philip Kotler.
Blackboard This course will use Blackboard. Students may begin to enroll in the Blackboard course site on May 24.
Course Requirements Class time (real class time, not virtual) will be devoted to discussions and application of marketing principles primarily to library and information organizations. Attendance is mandatory for the face to face classes, as the majority of the material covered will be not be based upon the book or other readings. The face to face days of class will more resemble workshops, than regular classes. The workshops will include a review of principles and concepts and in-class exercises.
Assignments Virtual class time will include weekly assignments, primarily based upon the chapter and related readings. Assignments will include short answer responses to short answer and essay questions, discussion board asynchronous activities, and web-based assignments. The web-based assignments are designed to facilitate participants understanding of using the Web as a resource to enhance knowledge of marketing concepts, and relevant marketing information. The purpose of all assignments is to facilitate comprehension of the marketing concepts developed each week. The chapter and other readings (which can be accessed through the Course Library) must be read and reviewed first and referred to, before answering the assignment questions. All assignments will be due Saturday at midnight of any week there is an assignment. Instructor reserves the right to change assignments two weeks in advance.
Grading The grading criteria include:
Projects will be graded upon five criteria:
The instructor will hand out a detailed description of the term project on the first class meeting,
A statement on provisions for a disability If you need any special consideration due to a disability, you need to register with the SJSU Disability Resource Center and notify the instructor by the second week of classes.
A statement on plagiarism All assignments submitted must be your own work. Sources must be properly cited in papers as specified in class. The San Jose State University regulations governing plagiarism will be enforced. Those regulations may be found at: http://info.sjsu.edu search option: Academic Dishonesty. Current Academic Senate Policy:
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