LIBR 283-11
Marketing of Information Products and Services
Summer 2005

Dr. Christie Koontz
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Textbooks and Readings | Course Requirements | Assignments | Grading

Course Description

The purpose of this course is to provide (you) the motivated audience of students with the concepts, techniques and illustrations needed to develop first-rate nonprofit marketing skills. These skills will facilitate strategic planning that is cost effective and customer centered in its approach.

Course Objectives

The course is designed to offer you the opportunity to:

• acquire an ingrained appreciation of the philosophy of marketing;
• develop a comprehensive and practical process for solving problems through systematic application of marketing principles to the library and information organization;
• enhance awareness and understanding of the latest techniques that can be used to make effective marketing decisions; and
• develop skills to analyze aspects of nonprofit marketing management in detail, outside the classroom.

Relates to SJSU Goals and Objectives

Goals

• SLIS strives to attract highly qualified and promising applicants from a wide variety of backgrounds. SLIS supports an environment and curriculum that prepares students to function effectively in libraries, information centers, schools, and other relevant institutions.

Objectives: 

• Giving students the opportunity to take elective courses, practicums, and independent studies that prepare them to contribute to the work of the library and information professions.

Textbooks

Required Text
The required text for this course is Strategic Marketing for Non-Profit Organizations, 6th edition, Prentice Hall (2003) by Alan Andreasen and Philip Kotler.

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Course Requirements

Class Meetings
Class time (real class time, not virtual) will be devoted to discussions and application of marketing principles primarily to library and information organizations.

Face to face classes are currently schedule for Friday, June 3, and Saturday (half day) June 4.

Attendance is mandatory for the face to face classes, as the majority of the material covered will be not be based upon the book or other readings. The face to face days of class will more resemble workshops, than regular classes. The workshops will include a review of principles and concepts and in-class exercises.

Blackboard
Virtual class time will include weekly assignments, primarily based upon the chapter and related readings.

Reasonable Accommodation of Disabilities
Students who need accommodation due to a disability must register with SJSU's Disability Resource Center (DRC) during the first three weeks of the semester. The Center will work with the students to determine the disability, document it, and determine the services and accommodations necessary for student success. Then, the DRC will contact the faculty member to determine the types of consideration necessary.

Students attending the Fullerton campus should first contact the Disability Resource Center in San José since they are SJSU students. The DRC will then direct the students to supporting resources on the Fullerton campus.

The DRC Web site: http://www.drc.sjsu.edu/

Academic Integrity
Read the SJSU Academic Integrity Policy
http://www2.sjsu.edu/senate/S04-12.pdf

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Assignments

Virtual class time will include weekly assignments, primarily based upon the chapter and related readings. Assignments will include short answer responses to short answer and essay questions, discussion board asynchronous activities, and Web-based assignments.

The Web-based assignments are designed to facilitate participants understanding of using the Web as a resource to enhance knowledge of marketing concepts, and relevant marketing information.

The purpose of all assignments is to facilitate comprehension of the marketing concepts developed each week. The chapter and other readings (which can be accessed through the Course Documents) must be read and reviewed first and referred to, before answering the assignment questions.

All assignments will be due Saturday at midnight of any week there is an assignment. Instructor reserves the right to change assignments in advance and with notice. \

All assignments submitted must be your own work. Sources must be properly cited in papers as specified in class. The San José State University regulations governing plagiarism will be enforced.

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Grading

The grading criteria include:

Letter Breakdown:

Projects will be graded upon five criteria:

The instructor will hand out a detailed description of the term project on the first class meeting.

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