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Home - Course Web Pages - Summer 2006 - LIBR 283-10 Greensheet

LIBR 283-10
Marketing of Information Products and Services
Summer 2006 Greensheet

Dr. Christie Koontz
E-mail
College of Information
Florida State University
Tallahassee, FL. 32306

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Greensheet Links Textbooks Course Requirements

Resources Blackboard Blackboard Tutorials

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Students must self-enroll for this course on Blackboard during these dates: May 24-31. You will be required to use a password access code which I will provide using MYSJSU Messaging system.

Course Description

The purpose of this course is to provide (you) the motivated audience of students with the concepts, techniques and illustrations needed to develop first-rate nonprofit marketing skills. These skills will facilitate strategic planning that is cost effective and customer centered in its approach.

Course Objectives

The course is designed to offer you the opportunity to:

1. acquire an ingrained appreciation of the philosophy of marketing;
2. develop a comprehensive and practical process for solving problems through systematic application of marketing principles to the library and information organization;
3.  enhance awareness and understanding of the latest techniques that can be used to make effective marketing decisions; and
4. develop skills to analyze aspects of nonprofit marketing management in detail, outside the classroom.

This course r elates to SJSU Goals and Objectives:

• Goals
  SLIS strives to attract highly qualified and promising applicants from a wide variety of backgrounds. SLIS supports an environment and curriculum that prepares students to function effectively in libraries, information centers, schools, and other relevant institutions.
• Objectives
  Giving students the opportunity to take elective courses, practicums, and independent studies that prepare them to contribute to the work of the library and information professions.

Textbooks

Required Text
The required text for this course is Strategic Marketing for Non-Profit Organizations 6th edition, Prentice Hall (2003) by Alan Andreasen and Philip Kotler.

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Course Requirements

Class Meetings
Class time (real class time, not virtual) will be devoted to discussions and application of marketing principles primarily to library and information organizations. Face to face classes are currently schedule for Friday, June 2, and Saturday (half day) June 3. Attendance is mandatory for the face to face classes, as the majority of the material covered will be not be based upon the book or other readings. The face to face days of class will more resemble workshops, than regular classes. The workshops will include a review of principles and concepts and in-class exercises.

Assignments
Virtual class time will include weekly assignments, primarily based upon the chapter and related readings. Assignments will include short answer responses to short answer and essay questions, discussion board asynchronous activities, and Web-based assignments.

The Web-based assignments are designed to facilitate participants understanding of using the Web as a resource to enhance knowledge of marketing concepts, and relevant marketing information.

The purpose of all assignments is to facilitate comprehension of the marketing concepts developed each week. The chapter and other readings (which can be accessed through the Course Documents) must be read and reviewed first and referred to, before answering the assignment questions.

All assignments will be due Saturday at midnight of any week there is an assignment. Instructor reserves the right to change assignments in
advance and with notice.

Grading
The grading criteria include:

Class participation	10 points
Assignments	60 points
Marketing analysis project	30 points
Total Points	100 points

Projects will be graded upon five criteria:

Organization	20 points
Writing (Literature Review)	20 points
Thoroughness	20 points
Substance	20 points
Value to Marketing	20 points

The instructor will hand out a detailed description of the term project on the first class meeting.

Grading Scale
The standard SJSU SLIS Grading Scale is utilized for all SLIS courses:

97-100	A
94-96	A-
91-93	B+
88-90	B
85-87	B-
82-84	C+
79-81	C
76-78	C-
73-75	D+

Plagiarism
All assignments submitted must be your own work. Sources must be properly cited in papers as specified in class. The San Jose State University regulations governing plagiarism will be enforced.

Academic Integrity
Read the SJSU Academic Integrity Policy
http://www2.sjsu.edu/senate/S04-12.pdf

Reasonable Accommodation of Disabilities
If you need course adaptations or accommodations because of a disability, please e-mail me as soon as possible. Presidential Directive 97-03 requires that students with disabilities register with the Disability Resource Center (DRC) to establish record of their disability.

No matter where students reside, they should contact the SJSU DRC to register. The DRC Web site: http://www.drc.sjsu.edu/

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