LIBR 283-12
Marketing of Library and Information Services
Summer 2007 Greensheet
Dr. Christie Koontz
E-mail
Phone: 850-645-7145
| Greensheet Links Textbooks and Readings Course Requirements |
Resources Blackboard Blackboard Tutorials SLIS e-Bookstore |
Students must self-enroll for this course on Blackboard during these dates: May 21 – June 3. You will be required to use a password access code which I will provide using MYSJSU Messaging system.
Course Description
The purpose of this course is to provide (you) the motivated audience of students with the concepts, techniques and illustrations needed to develop first-rate nonprofit marketing skills. These skills will facilitate strategic planning that is cost effective and customer centered in its approach.
Course Prerequisites: none
Course Objectives
Student Learning Objectives and Outcomes
The course is designed to offer you the opportunity to:
- obtain an ingrained appreciation of the philosophy of marketing;
- build up a comprehensive and practical process for solving problems through systematic application of marketing principles to the library and information organization;
- develop an understanding of marketing components (marketing research, segmentation marketing mix strategy and marketing evaluation) which are relied upon to make effective marketing decisions; and
- acquire skills to analyze aspects of nonprofit marketing management in detail, outside the classroom.
LIBR 283 supports the following SLIS Core Competencies:
- apply the fundamental principles of planning, management and marketing/advocacy;
- use service concepts, principles and techniques that facilitate information access, relevance, and accuracy for individuals or groups of users;
- demonstrate oral and written communication skills necessary for group work, collaborations and professional level presentations;
- evaluate programs and services on specified criteria.
In addition, this section supports the following SLIS Core Competencies:
- compare the environments and organizational settings in which library and information professionals practice;
- contribute to the cultural, economic, educational and social well-being of our communities.
Textbooks and Readings
Required Text
The required text for this course is Strategic Marketing for Non-Profit Organizations 6th edition, Prentice Hall (2003) by Alan Andreasen and Philip Kotler. Please order this book immediately upon reading this Green sheet—as assignments begin from the text the first week of class.
Go to SLIS e-Bookstore.
Course Requirements
Assignments are all asynchronous and delivered in Blackboard
Weekly assignments, will primarily be based upon the chapter and related readings. Assignments will include short answer responses to short answer and essay questions, discussion board asynchronous activities, and Web-based assignments.
The Web-based assignments are designed to facilitate participants understanding of using the Web as a resource to enhance knowledge of marketing concepts, and relevant marketing information.
The purpose of all assignments is to facilitate comprehension of the marketing concepts developed each week. The chapter and other readings (which can be accessed through the Course Library) must be read and reviewed first and referred to, before answering the assignment questions.
Tentative Course Calendar
All assignments will be due Saturday at midnight of any week there is an assignment. Instructor reserves the right to change assignments in advance and with notice. A course calendar will be posted under the syllabus section in Blackboard.
Grading
The grading criteria include:
| Assignments | 70 points |
| Marketing analysis project | 30 points |
| Total Points | 100 points |
Project will be graded upon five criteria:
| Organization | 20 points |
| Writing (Literature Review) | 20 points |
| Thoroughness | 20 points |
| Substance | 20 points |
| Value to Marketing | 20 points |
Grading Scale
The standard SJSU SLIS Grading Scale is utilized for all SLIS courses:
| 97-100 | A |
| 94-96 | A- |
| 91-93 | B+ |
| 88-90 | B |
| 85-87 | B- |
| 82-84 | C+ |
| 79-81 | C |
| 76-78 | C- |
| 73-75 | D+ |
| 70-72 | D |
| 67-69 | D- |
| Below 67 | F |
Late Assignments
Late work will be penalized, one letter grade per day without excuse.
Plagiarism
All assignments submitted must be your own work. Sources must be properly cited in papers as specified in class. The San Jose State University regulations governing plagiarism will be enforced.
Reasonable Accommodation of Disabilities
If you need course adaptations or accommodations because of a disability,
please e-mail me as soon as possible. Presidential Directive 97-03 requires
that students with disabilities register with the Disability Resource Center
(DRC) to establish record of their disability.
No matter where students reside, they should contact the SJSU DRC to register. The DRC Web site: http://www.drc.sjsu.edu/
Academic Integrity
Your own commitment to learning, as evidenced by your enrollment at San José State University, and the University's Academic Integrity Policy requires you to be honest in all your academic course work. Faculty members are required to report all infractions to the Office of Student Conduct and Ethical Development. The policy on academic integrity can be found at http://sa.sjsu.edu/student_conduct.
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