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Amelia Kassel

GIF image of envelopeE-mail
GIF image of PDF file. Curriculum Vitae

City: Sebastopol, CA

Teaching & Professional Interests

  • Continuing Education in LIS
  • Database and Other Retrieval Systems
  • Digital / Virtual Libraries
  • Distance Education in LIS
  • Electronic Documents
  • Electronic Reference Services
  • Information Retrieval Theory and Practice
  • Information Systems and Technologies
  • LIS Education and Programs
  • LIS Faculty
  • Students
  • LIS as a Discipline
  • LIS as a Profession
  • Reference and Information Services
  • Research Methods
  • Internet Research
  • Alternative Careers

Research Interests

  • Database and Other Retrieval Systems
  • Digital / Virtual Libraries
  • Distance Education in LIS
  • Electronic Documents
  • Electronic Reference Services
  • Information Retrieval Theory and Practice
  • Information Technology Management
  • Information Visualization
  • LIS Education and Programs
  • LIS as a Profession
  • Reference and Information Services
  • Research Methods
  • Scholarly and Scientific Communication
  • Science and Technology Literatures
  • Alternative Careers
  • Internet Research

Amelia Kassel

Lecturer

Amelia Kassel is President of MarketingBase, specializing in industry, company and competitive and market intelligence research since 1982. Amelia holds a Master's Degree in Library Science (1971, UCLA) and combines expertise in Internet research and fee-based databases with knowledge of business and marketing strategies.

Amelia taught at the University of California Berkeley Extension for 15 years, was a lecturer at San José State University School of Library and Information Science (1992-1996), and now teaches distance education at San José State University and other graduate schools of library and information science.

A recognized author and international speaker, Amelia conducts seminars for associations and conferences and gives workshops onsite for companies and organizations. Her successful email-based Mentor Program is tailored to independent information professionals.

Amelia is a recipient of AIIP's Sue Rugge Memorial Award and the Gale Group Writing Award. She authored The Super Searchers on Wall Street and has written many articles for Searcher Magazine, and other information publications.

Courses Taught

Education

  • Certificate of Specialization in Medical Librarianship, UCLA under the auspices of a National Institutes of Health Pre-Doctoral Fellowship (1972)
  • MLS UCLA (1971)
  • BA (Anthropology) California State University Northridge (1970)

Academic & Professional Experience

  • Lecturer, School of Library and Information Science, San José State University (2003-)
  • Assistant Director for Communications, School of Library and Information Science, San José State University (2007-2008)
  • Lecturer, University of Tennessee School of Information Science (Summer 2007)
  • Simmons College Graduate School of Library and Information Science Continuing Education Instructor (2006)
  • Owner and President of MarketingBase (1982-)
  • Reference Coordinator, North Bay Cooperative Library System (1982-1984)
  • Adult Services Librarian, Sonoma County Public Library (1974-1982)
  • Consulting And Training/Interlibrary Loan Librarian, Pacific Southwest Regional Medical Library Service, Biomedical Library, University of California, Los Angeles (1972-1974)

Selected Publications  (last five years only)

For other publications and presentations, see Curriculum Vitae PDF above.

Books

  • Kassel, A, & Basch, R. (Ed.). (2000). Super Searchers on Wall Street, NJ, Cyberage Books.
  • Kassel, A. 1000 questions and answers for small information companies: A's adventures in teaching the business of research and online information retrieval, (In progress), Self-published.

Articles

  • Kassel, A. (2007). New tools for handling reputation and risk. Intelligence Insights (SLA CI Division Newsletter) 3(3), 18.
  • Kassel, A. (2007). DialogClassic Web, re-designed: A hit! Searcher, 15(5), 17-23.
  • Kassel, A. Mentoring independent information professionals: A case study (2005, September 29). Free Pint, 191, www.freepint.com/issues/290905.htm or www.freepint.com/issues/290905.pdf, 6-7.
  • Kassel, A. Alternative Careers (2005). Info Career Trends (2005, March) www.lisjobs.com/newsletter/archives/mar05akassel.htm.
  • Kassel, A. (2005). The many faces of EDGAR. Online, 29 (3), 37-40.
  • Kassel, A. (2004). Perspectives on change. AIIP Connections, 18 (1), 9-10.
  • Kassel, A. (2004). Text mining for reputations: SCOUG spring workshop Searcher, 12 (7), 58-61.
  • Kassel, A. (2004). Factiva.com. Searcher, 12 (3), 50-59.
  • Kassel, A. Euromonitor's GMID has it all. (2004). Searcher, 12 (2), 42-47.
  • Kassel, A. & Kangiser, A. (2002). Client management and telephone research. AIIP Connections, 16 (3), 5-6.
  • Kassel, A. (2002). Market share and value add. AIIP Connections 16 (1), 16-18.
  • Kassel, A. (2002). Marketing: Realistic tips for planning and implementation in special libraries. Information Outlook, 6(11), 6.
  • Kassel, A. Value-added deliverables: rungs on the info pro's ladder to success. (2002). Searcher, 10(11), 42.
  • Kassel, A. Tales of a searcher's life: A comedy of errors or a test of patience? (2002). Searcher, 10(8), 48.
  • Kassel, A. Practical tips to help you prove your value. (2002). MLS (Marketing Library Services), 16(4), 1
  • Kassel, A. ‘Un-same’ data: Using analysts reports for hard-to-find public company data. (2002). Searcher, 10 (4), 8.
  • Kassel, A. (2001) Research for information professionals: Free (well, almost) reports, white papers, and more. Searcher. 9 (8), 64.
  • Kassel, A. (2001). Power searching strategies for success. Searcher, 9(4) 36.

Tapes

  • Kassel, A, and Burkhardt, K. (2004). Value added research. AIIP Conference Tape.
  • Kassel, A, & Bates, M.E. (2004). Make money by opening your mouth. AIIP Conference Tape.
  • Kassel, A, & Gregory, J. (2002). Teaming up for CI. AIIP Conference Tape.

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