E-mail

San José:
Clark Hall 420A

Telephone:
408-924-2465

Nicole Purviance

Marketing and Outreach Specialist

Biographical Sketch

Nicole Purviance joined the School of Library and Information Science (SLIS) at San José State University in June 2011, as a marketing and outreach specialist. Nicole is responsible for marketing the School's online master's degree programs to new and existing audiences — both in the United States and internationally.

Prior to joining the SLIS, Nicole was the marketing manager for the Nevada Commission on Tourism (NCOT) where she promoted the state of Nevada as a premier vacation destination, managing the development and execution of the marketing and advertising initiatives, and produced the prestigious Nevada Governor's Conference on Tourism. Nicole's achievements include the generation of $41.1 million in tax revenue, a $4.8 million increase over winter 2009/2010, from the winter 2010/2011 advertising campaign. In addition, the fiscal 2010 year-long advertising campaign delivered a record-breaking ROI – every $1 that NCOT invested in advertising generated $31 in tax revenue. Nicole also was instrumental in positioning NCOT as a leader in web marketing. Nevada was the first state to use a two-letter domain, NV.mobi, to market itself to travelers via mobile phones. NCOT was featured in an Entrepreneur online article about its success in search engine optimization (SEO). Previously, Nicole was an account executive at DRGM Advertising and BBC Advertising in Reno, Nevada, and an assignment editor and cyber journalist with NBC affiliate, KRNV-TV, in Reno, Nevada.

Education

• B.A. (Journalism and Communication) University of Oregon

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